This is a real case: an Italian restaurant in the Greater Toronto Area (GTA), Ontario. The data is verified; the name, address and every identifying detail have been removed to protect the business. This is what a complete Multicomm.ai diagnostic looks like.
We scanned the search "italian restaurant" from 49 real points within a 5 km radius around the business (7×7 grid). Each circle shows the position the restaurant holds when someone searches from that spot. Green = they find you. Red = they miss you.
SoLV (Share of Local Voice) = percentage of points where the business appears in the map's top 3. Source: geo-grid scan, July 2026. Background map removed for anonymization.
Where the business website ranks when people search on Google. In local search, 89% of the potential sits in the generic keyword — where the business is currently on page 3.
The bar represents effective visibility for that search (position #1 ≈ maximum click capture; position #28 ≈ fewer than 1% of users ever get there).
How many people reach the business website and what they do when they get there.
Only 2 active ads detected, both recycled from organic posts, with no variants and no visible targeting. To know what to run instead, we analyzed an international benchmark of restaurant ads that have stayed live for 330 to 859 days — nobody pays for an ad for years unless it sells. The pattern repeats across all of them:
Nothing new gets filmed: it starts from the organic videos that already proved they win (the highest-engagement posts on the business's own Instagram).
Long-running ads show the experience — the table, the night out, the occasion. The food appears, but the hook is "that moment you were waiting for".
A line no competitor can copy: this business's specific regional authenticity is exactly that claim — currently unused.
The button always says the same thing — "Book your table" — with direct booking or WhatsApp. Creativity goes in the video, never in the button.
Not one winning ad: one winning formula. Each concept launches in 4–6 versions and the algorithm decides which one scales.
An in-house experience (a regional theme night, a cooking class) sustains a permanent ad that pays for itself — the benchmark's longest-running pattern: 859 days.
A 6–10 second video of the flagship dish — the business's most successful post of the period (115 likes) — with the regional-authenticity claim and a "Book your table" button via WhatsApp.
A 15–30 second video selling the night out (the table, the moment, the company) for Thursday to Sunday, in 4 variants the algorithm optimizes on its own.
A permanent ad for an in-house experience (regional theme night or cooking class): the benchmark's longest-running format, 859 days paying for itself.
In the full version, every action comes with its reference examples: real ads from the international benchmark, script and structure per concept — ready to adapt and produce.
Validated by a human analyst before delivery — each finding cites its source in the full version.
2% SoLV against 53% for the direct competitor and 67% for the area leader. The reputation exists; the local relevance signals don't.
Position #28 for the generic keyword with 720 searches/mo. Fewer than 1% of users ever get there: the business sits out 89% of the demand.
Scarce quality mentions and links. It acts as a structural ceiling: without raising it, no optimization is enough.
52% bounce rate and 1:35 average visit. The site gets little and converts less: there's no direct path to a reservation.
Videos perform 4× better than images, yet they're only 6 of every 10 posts. TikTok and YouTube: no presence.
No recent posts on the Google Business Profile — an activity signal the local algorithm rewards and competitors do emit.
Every action with its timeline, type of management and success KPI. Order = impact over effort.
| # | Action | Timeline | Management | Success KPI |
|---|---|---|---|---|
| 1 | Optimize Google Business Profile: categories, photos, menu and 2 weekly posts | 0–7 days | Ongoing | Activity signal; SoLV 2% → 8% in 90 days |
| 2 | Post-visit review system (QR on table and check) pointing to Google | 0–15 days | Ongoing | +15–20 reviews/mo; rating 4.5 → 4.6+ |
| 3 | Listing and optimization on the 3 highest-authority booking and review platforms (consistent NAP citations) | 0–30 days | One-time | 3 authority citations + a new review engine |
| 4 | Launch TikTok reusing Instagram's winning videos (1/day × 30 days) | 1–7 days | Ongoing | Active channel; first metrics at 30 days |
| 5 | Local landing page optimized for the generic keyword + structured data | 15–45 days | One-time | Position #28 → top 10 in 90 days |
| 6 | Social ads: proven videos + booking call-to-action, 15 km radius, 4–6 variants | 15–30 days | Ongoing | Cost per reservation; incremental tables/mo |
| 7 | Local press with a story angle: Outlet A, Outlet B and Outlet C — worth it only as editorial coverage (no paid placement); paid articles are not a priority at this stage | 30–60 days | One-time | 2–3 high-authority mentions; Authority 18 → 30 |
| 8 | Monthly geo-grid re-scan to measure map progress | Monthly | Ongoing | SoLV 2% → 15%+ in 6 months |
The specific names of outlets, platforms and tools — and the reasoning behind each choice — are shared in the live presentation of the full version.
A conservative projection built on the area's real search volumes and local-search conversion benchmarks. Every assumption is in plain sight and gets refined with the business's internal data during the live presentation.
To protect the analyzed business's data, the complete report —identity, maps with real geography, primary sources and estimated revenue figures— is never sent through any digital channel. It's reviewed on a video call, screen shared, with all the time for your questions.
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Social media: video already proved it wins
Analysis of the business's last 10 Instagram posts: same dishes, different format, 4× the result.